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Showing posts from May 9, 2010

Day 2 of the Asian Festival of Children's Content

Wow. Day 2 of the Asian Festival of Children's Content was even better than day 1. The first presentation I chose to attend featured Karina Bolasco, the founder of Anvil Publishing Inc. in the Philippines, and Clive Newman, manager of sales, marketing, distribution, and foreign rights at Fremantle Press in Australia. Ms. Bolasco gave an overview of the distribution and sales of children's books in the Philippines and raised the challenges of Asians selling their children's books to other Asians. (Books from the West are cheaper than books from the East because they have much larger print runs.) Mr. Newman explained the challenge of book distribution in Australia (because of geography) and his experience venturing into digital distribution. Daphne Lee and Holly Thompson inspired us and showed us just how to create the best multicultural books for readers. Ms. Lee, a children's book editor in Malaysia, discussed the various definitions and objectives of multic